TEAVENDOR BOOSTS ONLINE REVENUE THROUGH PAID ADS, EMAIL, AND SEO
ABOUT TEAVENDOR
Aspiring to elevate their online presence and reach tea enthusiasts across the country, TeaVendor, a leading distributor of tea in the United States, sought to implement new digital marketing strategies to increase sales and amplify their brand awareness.
THE CHALLENGE
TeaVendor’s previous relationship with a different digital agency fell short of their expectations. Their campaign results and ranking achieved on search pages did not meet their overall goals for growth. To boost their sales, build customer loyalty and engagement, and optimize their search rankings results, TeaVendor looked to partner with a different agency that could help them successfully engage in modern digital marketing strategies that would lead to increased sales and revenue.
THE APPROACH
EMAIL MARKETING CAMPAIGNS
Initiating multiple email campaigns and workflows not only enhanced customer loyalty, but also significantly increased conversion rates and revenue.
SEARCH ENGINE OPTIMIZATION
With the meticulous refinement of their SEO on both the technical and content sides, TeaVendor witnessed a significant boost in their search rankings.
PAID ADVERTISING
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THE SOLUTION
By partnering with Silk, TeaVendor witnessed a profound transformation in their digital marketing efforts. Silk’s team of digital marketing experts strategically allocated and optimized TeaVendor’s advertising budget to maximize their ROI. Additionally, Silk launched multiple email campaigns that significantly boosted conversions including email workflows for abandoned checkout, abandoned browse, and a new welcome series. To optimize search engine rankings for TeaVendor, Silk performed a comprehensive keyword analysis and beautifully redesigned their product pages. Silk also compiled and delivered realistic expectations and detailed forecasts and analyses for the client’s business growth. The cumulative effect of all these efforts led to a remarkable increase in TeaVendor’s online presence and a significant increase in revenue.