RUSSELL PERFORMANCE – EDELBROCK, LLC
ABOUT RUSSELL PERFORMANCE
As a leader in the fluid transfer systems industry, Russell Performance provides advanced performance accessories and services to ensure fluid flow in automobiles and all supplies needed in the automotive industry.
THE CHALLENGE
Russell Performance supplies the automotive industry with strong hoses, fittings, and performance accessories to provide optimal fluid flow performance. With a high demand for these automotive parts, Russell Performance needed a fully functional website that synced with multiple stores and sites.
THE APPROACH
MULTI-STORE WEBSITE FUNCTIONS AND INTEGRATIONS
As one of several Edelbrock enterprises, Russell Performance now has access to its own website with multiple functions and integrations that allow connection to Edelbrock’s original site.
COMPLETED SHARED CART SYSTEM WITH EDELBROCK’S STORE
Russell Performance can now offer “add to cart” and checkout systems with synchronization and linkage to Edelbrock’s website. Customers can now purchase on both websites simultaneously in one checkout cart.
UPDATED TECHNOLOGY METRICS & SOFTWARE
In collaboration with multiple technology partners, Russell Performance’s website is fulfilled with web payments, marketing metrics, and security protection.
THE SOLUTION
With a newly integrated multi-store function and updated website, Russell Performance is now able to distribute its automotive parts and supplies to its customers online. Complete with a shared cart system, its website now offers a synced feature with Edelbrock’s existing website along with updated software and web systems for payment and security integration.