RITESCREEN’S DIGITAL TRANSFORMATION ON ADOBE COMMERCE
ABOUT RITESCREEN
The Ritescreen Company is a well-trusted and reliable manufacturer and supplier in the screen industry, offering a range of materials such as roll formed material, complete assembled screens, and much more.
THE CHALLENGE
Wanting to improve the user experience for their site visitors and improve sales, RiteScreen sought to transform their online storefront. Previously, customers could not as easily find what they needed on their website, lengthening the entire purchasing process. To take full advantage of everything eCommerce has to offer, RiteScreen sought out a full-service digital agency with immense experience in digital transformation to completely redesign their website, implement new features that would enhance the user experience, and further RiteScreen’s market expansion.
THE APPROACH
COMPLETE DIGITAL TRANSFORMATION OF RITESCREEN WEBSITE
In need of a complete digital transformation, RiteScreen launched an entirely redesigned website on the Adobe Commerce platform, making their site more user-friendly and visually appealing while enhancing the customer experience.
WEBSITE NAVIGATION ENHANCEMENT FOR WEBSITE USERS
To further improve the user experience for their online customers, RiteScreen optimized their website navigation by implementing a layered menu and animated images. Customers can now find what they need more easily and efficiently.
CUSTOM DEVELOPMENT: GUIDED SCREEN MATCH QUIZ
This unique feature on the RiteScreen website allows customers to craft their own custom screen solutions by entering in information about their screen in under 5 minutes, revolutionizing the online experience for their customers.
COMPREHENSIVE B2B CUSTOMER PORTAL
Through this easy-to-use B2B portal, customers can now track quotes and orders, define purchase approval rules, and manage their credit online. The portal also personalizes the buying experience for customers by displaying customer-specific catalogs and pricing as well as targeted content and promotions. In addition, with seller assisted shopping, RiteScreen sales reps can now place orders on their customers’ behalf, significantly streamlining the purchasing process and sustaining business growth.
THE SOLUTION
Partnering with Silk Commerce empowered RiteScreen to launch their brand new website on the Adobe Commerce platform. To deliver the best solution for RiteScreen, Silk took measures to understand their business requirements and identify their strengths and weaknesses. RiteScreen knew that they wanted to deliver a strong eCommerce experience to all of its B2B customers and collaborated with Silk to craft a tailored approach to accomplish this.
RiteScreen’s new website launch comes with an intuitive and easy-to-navigate website that enables customers to efficiently find products, place orders, and manage their accounts, fully optimizing the online ordering process. Leveraging their new quick reordering functionality, RiteScreen’s loyal customers can now facilitate repeat purchases and shorten the time needed to order. Integrating Epicor Kinetic with their Adobe Commerce storefront allows RiteScreen to synchronize inventory levels, pricing, and customer data for accurate order processing and fulfillment. In addition, with all-new live chat features and support ticket systems, RiteScreen can now offer real-time help to customers in need of assistance.
Through our tight partnership and thorough understanding of RiteScreen’s business needs, our team went above and beyond for RiteScreen’s new website launch. With this successful store launch, RiteScreen can now efficiently drive business growth for their brand and efficiently nurture customer relationships. The incorporation of features like the B2B customer portal and the Guided Screen Match Quiz allows RiteScreen to completely revolutionize the user experience for their customers and cements their role as a leading manufacturer in the window and patio screen industry.