GILDAN GOES HEADLESS WITH SUCCESSFUL CONTENTFUL IMPLEMENTATION
ABOUT GILDAN
As one of the world’s largest manufacturers of different clothing, including activewear, shirts, and socks, Gildan is known as a leading apparel company in the industry selling to multiple elite and aesthetic brands. Distributing their products around the world in North America, Europe, Asia-Pacific, Latin America, Gildan offers their apparel to wholesale distributors, screenprinters, retailers, and consumers through eCommerce platforms and online websites. The company strives to uphold their well-known production services and clothing establishment across multiple websites and high-quality apparel brands.
THE CHALLENGE
With 3 different brands powered on BigCommerce’s platform, Gildan’s various retail stores and marketing sites were difficult to manage individually. In order to sync content between the stores and be able to track key content information from its back-end, Gildan needed a user-friendly interface that could meet its content management needs. The main requirement was flexibility; Gildan wanted to manipulate, change, and update content across its multiple sites to optimize its marketing efforts and maximize spending. This would make it easier for the company to change content, e.g., images, texts, and information, on one website while automatically updating its other brands.
THE APPROACH
VARIOUS CONTENT CONTROLS
From font type and text alignment to images and banner designs, all core content controls are accessible and available from Gildan’s back-end. All content management controls are displayed in one place for changes and updates to any content.
TRANSLATIONS AND LOCALIZATION
Across all 3 brands for Gildan, Silk helped Gildan implement translated copy and content into 17+ different languages for all markets in corresponding countries. Additionally, data and analytics such as SEO and meta descriptions for the website were translated.
SYNCHRONIZATION ACROSS MULTIPLE FRONT-ENDS
Content and translations between each website are automatically updated and synced with one another through API layers and workflows. Changes from the back-end of the website are linked between each website for easy and convenient updates.
USER-FRIENDLY DROP-DOWN FEATURES
With a drop-down feature and self-service capabilities, Gildan is able to position texts, control edits, manipulate text sizes, and change color through easy content management. Contentful’s platform allows selections from drop-down menus to eliminate user-complications and confusion.
THE SOLUTION
Silk Commerce was able to successfully implement Contentful’s platform with Gildan’s BigCommerce stores. With 3 separate brands to manage, maintain, and update content on, Silk’s plan to integrate a headless CMS structure was the perfect solution. With additional key features and customized capabilities, Gildan’s brands are able to control language, texts, colors, banner designs, and more from one centralized place.