FINCK CIGAR COMPANY SITE LAUNCH WITH BIGCOMMERCE B2B EDITION
ABOUT FINCK
Founded in the 1880s in San Antonio, Texas, Finck Cigar Company has grown to become the largest supplier of cigars and cigar-related products, such as cigar accessories, pipes, and pipe tobacco.
THE CHALLENGE
Recognizing the need for an up-to-date website, Finck Cigar Company took the initiative to modernize the look and feel of their site while also integrating essential B2B features that would allow the brand to deliver an exceptional wholesale B2B experience. While their previous website fulfilled its basic requirements, it did not have the enhanced B2B features and capabilities the brand needed to keep up with the competitive landscape, optimize their business operations, and further grow their business. Finck Cigar Company needed a modern site that could not only offer the functionality they needed, but also enable the company to deliver a great user experience for its B2B and B2C customers.
THE APPROACH
BACKORDER FUNCTIONALITY
Enable customers to place orders on products that go below the specific inventory level and are out-of-stock and deliver a better shopper experience for backorders.
ERP INTEGRATION
Through ERP integration, Finck Cigar Company optimizes operations and centralizes all pivotal customer, order, and product data from a singular source.
MINIMUM QUANTITY FEATURE
Wholesale products can be set to bulk quantities, allowing the brand to set a minimum purchase quantity on certain items and products for order.
THE SOLUTION
Finck Cigar Company partnered with Silk to modernize their current website by migrating to BigCommerce B2B Edition. Not only did the company now have a seamless integration with their ERP system and B2B features that meet their business requirements, but Silk also helped Finck Cigar Company implement custom features like license verification and an alphabetically organized shop brands page that links to their respective Product Description Pages (PDPs). Leveraging Silk’s expertise and knowledge of BigCommerce, Finck Cigar Company can now successfully compete in the modern B2B world with its newly launched B2B Edition site.