Clorox Home Appliances – A Successful BigCommerce Multi-Storefront (MSF) Launch

English Storefront: cloroxhomeappliances.com
French Storefront: fr.cloroxhomeappliances.ca

With a BigCommerce Multi-Storefront (MSF) solution, Clorox now has two separate websites translated in French and English equipped with customizable features and beautiful designs that help to promote its products and expand its presence across the United States and Canada.

Challenge

As a trusted and leading brand for disinfectant and cleaning products to promote a virus-free and healthy living for all individuals, Clorox Home Appliances needed a solution to sell its air purifiers and cleaning items in the United States and Canada. Without a multi-storefront solution to support its need for multiple languages, SKU compliances, and customizable functionalities, Clorox ran into a series of obstacles that hindered its ability to expand and enhance the user experience.

Solution

Silk’s team of experts navigated through Clorox’s issue through creative customizations with separate storefronts in English and French that accurately translated, reassigned, and organized different products to each respective storefront. With added custom fields for matching SKUs, designed layouts for optimal user experience, and personalized links and CTA buttons, Clorox can now easily and seamlessly sell its products in the United States and Canada and gain the attention of different audiences across those regions.