BAC – SEAMLESS MIGRATION TO BIGCOMMERCE B2B EDITION
ABOUT BAC
With over 25 years of experience in the industry, BAC has become a leading distributor of high-quality aviation consumable supplies that include abrasives, hydraulic fluid, lubricants, safety products, and much more.
THE CHALLENGE
Several features on their previous website hindered BAC’s ability to optimize their B2B eCommerce sales and success. Customer and product data organization within their back-end operations lacked structure and efficient organization. Furthermore, the native search function displayed irrelevant results to the customer’s search keywords. BAC sought an all-in-one eCommerce solution that would not only enhance their back-end operations, but also elevate the customer experience for their site visitors.
THE APPROACH
TRADE PROFESSIONAL APPLICATION (TPA)
Due to strict limitations in the industry, new customers cannot register for an account and purchase products immediately without approval. With this new TPA, BAC can now efficiently validate new customers and capture their data within their company database.
“BUY AGAIN” FEATURE
This unique customization enables customers to conveniently repurchase products via a widget on BAC’s homepage. After logging in, customers can now seamlessly initiate a repurchase with a simple tap of their finger.
ENHANCED CUSTOMER MANAGEMENT ORGANIZATION
By strategically refining the organizational structure of their customer base, not only can BAC efficiently manage all of their clients’ users, but they now have access to a significantly enhanced company hierarchy for each client.
THE SOLUTION
Fully entrusting Silk to create an exceptional website, BAC received a tailored B2B eCommerce solution that exceeded their highest expectations. This comprehensive solution eliminated all of BAC’s issues with their previous platform and also came equipped with a suite of features that further enhanced their operational capabilities. Now, results pages allow the user to browse products with faceted search options and to reorganize products based on specific criteria. Product thumbnail tags now indicate special product characteristics, providing customers with valuable insights. Customers have the flexibility to select from an array of carriers and choose how to pay their charges, depending on their preferences. This website launch provides customers with an enjoyable and seamless customer experience and significantly streamlines BAC’s workflows.