Arrow Electronics is a Fortune 109 company and global supplier that provides industrial/commercial electronic component products, services, and solutions as well as enterprise computing solutions for leading technology manufacturers and service providers around the world. As a supply channel partner, Arrow Electronics serves over 200,000 OEMs, VADs, contract manufacturers, and commercial customers through its worldwide distribution network.

Expanding its strategic blueprint in China, Arrow Electronics aimed to deliver quick and one-stop online procurement to its loyal customers and target customers in the region. With a strong emphasis on improving the combination between online and offline, Arrow Electronics had a strategic plan to maximize the potential of its digital ecommerce business and physical business. The company looked to successfully manage its millions of products through seamless order automation and improved efficiency and effectiveness of its overall operations and processes. In order to deliver better experiences for its localized Chinese customers, Arrow Electronics turned to Silk and Magento for the optimal solution.

To successfully meet Arrow Electronics’ B2B requirements, Silk facilitated a smooth integration with the YongYou invoice system and Magento BOM (Bill of Materials) system. The shopping experience was also tailored to engage with local customers in the region by providing support for unique features like WeChat Login, Phone Number Login, WeChat Pay, and Alipay through the online store.

Customers are empowered to quickly log in to the online store using their mobile phone and have the capability to checkout their orders using their preferred third-party payment providers. With the implementation of Silk’s Magento China package extensions, customers can enjoy more localized experiences as they procure large volumes of various industrial/commercial electronic components.

For BOM management, the product model, manufacturer, and quantity required by the customer could be added to the BOM in batches by CSV or TXT templates. Customers have the capability to manually modify the quantities of their needed products, select matching products, and add items to the shopping cart in bulk. Filtering, adding notes, and other management tools are available for easy and simple management of needed products.

Utilizing the powerful Magento Commerce 2 platform to integrate Arrow Electronics’ store with its ERP system, YongYou invoice system, and BOM system alongside the implementation of extensions, the company greatly improved its local customers’ procurement experience while also cutting down on order processing time. Successfully launched in under 5 months, Arrow Electronics’ new eCommerce site has unique features and functionality that caters to its local Chinese customer demands and B2B requirements. As the company continues to grow its business online, Silk looks forward to supporting the company’s future initiatives and ongoing expansion.

LEVERAGING THE FLEXIBLE AND CUSTOMIZABLE CAPABILITIES OF THE MAGENTO COMMERCE PLATFORM AND SILK EXTENSIONS TO MEET ITS B2B REQUIREMENTS, ARROW ELECTRONICS IS ABLE TO ESTABLISH AND STRENGTHEN ITS PRESENCE IN THE EMERGING AND VAST CHINA MARKET.