AM Touch Dental Supply Migrates to BigCommerce
After migrating from its previous proprietary platform onto BigCommerce, AM-Touch Dental Supply now has a single BigCommerce storefront that seamlessly integrates with its various back-end systems and fulfills its business requirements through powerful B2B features and functionalities.
Challenge
As a full-service dental supply company and authorized distributor of dental and healthcare equipment, AM-Touch needed to build its website on a platform that addressed its many B2B requirements. In addition, AM-Touch needed to increase checkout speed and enable seamless integrations to track and manage orders.
During a time when delivering PPE was essential, customers needed to constantly reorder and replenish supplies regularly.
Solution
Silk was able to launch AM-Touch’s website on BigCommerce with unique and robust B2B features and functionalities that met all of its specifications and requirements. With a new site equipped with an easy-to-use payment system, ERP integrations, and personalized customizations, AM-Touch made ordering, paying invoices, and shopping for supplies a faster and easier process for its customers than ever before.
Features in Detail
CUSTOM OFFERS APP
With an app that would display different promotions and discount rules, customers are able to take advantage of better deals and feel an incentive to purchase and shop more online. Additionally, this customized application generated accurate reports on promotion performances and created customer group segmentations for logged-in users.
B2B FEATURES
Leveraging BundleB2B and its unique B2B functionalities, AM-Touch has the necessary tools for its website to distribute, deliver, and sell to other businesses that need its products. B2B Account Management, Quick Order, Shopping Lists, and Buy Again features were used to enhance both the selling and buying experiences.
SYSTEMS INTEGRATION
ERP integrations with Sage as well as implemented payment system gateways within the store’s back-end generated a flexible platform to sell on. With an integrated ERP system, AM-Touch is capable of managing and storing data in one place for a faster and more efficient workflow.
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