Many brands are joining influencer partnerships on the popular video sharing platform TikTok Shop. This makes perfect sense considering that millions of people access the app every day. When collaborating with TikTok influencers, there are a number of rules of conduct that should be followed so that brands and influencers can get the most out of their campaigns.

The first tip for TikTok influencer partnerships is patience. It takes longer to build an audience on TikTok than on traditional platforms like Instagram or YouTube. Brands should focus on building a loyal core of followers and look for influencers who interact authentically and organically with their followers.

The second tip for influencer partnerships in TikTok Shop is to stay creative and know the trends. There are many unique ways to connect with your customers on this platform. That’s why it’s important to stay up to date with what’s current and popular. This includes keeping up with the latest TikTok trends, exploring ways to use unique video formats, and paying attention to what influencers are doing.

On the other hand, with TikTok Shop influencer partnerships, there are certain things to watch out for. One of the first things is to avoid too much advertising. While influencers can promote products or services they believe in, they also need to provide their followers with valuable content and insights. The last thing followers on TikTok want is to be bombarded with aggressive sales messages.

It is also important not to take too much control. Since influencers are the ones who provide the content and interact with the audience, it’s important to give them enough freedom to make creative decisions. They are the experts in their field and should be equipped with the tools to do their jobs well.

Overall, collaborations with influencers on TikTok Shop can be incredibly lucrative for brands and influencers alike. If you follow the do’s and avoid the don’ts, there are many opportunities to explore. Brands should focus on building authentic and valuable relationships with influencers and give them enough freedom to showcase their creative and unique skills.