The growth of social media seems unstoppable in recent years. One of the biggest networks that has grown exponentially in recent years is TikTok. With millions of active users over the past year, that number has continued to rise. The platform has become a powerful marketing tool and many brands have used it to launch their products.

The success of products that went viral on TikTok can be attributed to one key factor: the use of popular trends. As the platform becomes increasingly crowded with users looking for viral content, tapping into popular trends is one of the best ways to get your product noticed. Understanding trends on TikTok and using them as part of product launch strategies has made many brands very successful.

For example, the increase in branded hashtags and challenges has been taken advantage of by top brands. TikTok Shop has also been successful when it comes to launching viral products. The shopping feature allows users to purchase products directly from the app. Not only is TikTok Shop highly accessible to users, but it also allows brands to use popular trends to promote their products.

Taking advantage of hot trends on TikTok can be a huge benefit for brands looking to launch their products on TikTok Shop. TikTok gives brands the platform they need to reach their desired audiences and promote their products. Brands can leverage readily available trends and popular products to create viral campaigns that ensure lasting success.