In recent years, TikTok has become a popular platform not only for entertainment, but also for e-commerce. With the introduction of TikTok Shop, companies can now display and sell their products directly to the platform’s huge number of users. To increase customer engagement and boost sales, TikTok Shop offers various promotional tools, including coupons. In this article, we’ll walk you through the process of setting up coupons in TikTok Shop so you can use this feature to increase sales and attract new customers.

Step 1: Create an Account on TikTok Shop
Before you can create coupons on TikTok Shop, you need to make sure you have a TikTok Shop account. This involves verifying your company, connecting your e-commerce store, and completing the necessary registration process. Once your account is set up and approved, you can proceed to create coupons.

Step 2: Get Access to the TikTok Shop Partner Portal
To manage coupons and other promotional features, you need to access the TikTok Shop affiliate portal. This portal provides a number of tools to help you customize and track your coupon campaigns. Log in to the portal using your TikTok Shop account information.

Step 3: Go to the Coupons Section
After logging in, go to the “Coupons” section of the TikTok Shop partner portal. Here you can create, edit, and manage your coupons. Take some time to explore the available options and familiarize yourself with the interface.

Step 4: Create a New Coupon
Click the “Create Coupon” button to start creating a new coupon. You will be asked to enter the relevant details, such as the coupon title, description, discount value, and duration. Make sure you choose a catchy and descriptive title that attracts users’ attention and clearly communicates the value of the coupon.

Step 5: Customize the Terms of the Coupon
After entering the basic information, you can customize the coupon terms. Specify minimum purchase requirements, relevant products or categories, and expiration dates. With these conditions, you can target specific customer segments and control coupon redemption.

Step 6: Design and Upload Coupon Images
Visual appeal plays a key role in attracting users to coupons. Take advantage of TikTok’s creative features and design eye-catching coupon images. Make sure the images match your brand identity and clearly display the discount and all necessary information. TikTok Shop provides templates and guidelines to help you create visually appealing coupon images.

Step 7: Review and Publish Your Coupon
Before finalizing your coupon, use the preview feature to see how it will look to users. Make the necessary adjustments to optimize the visual effect and ensure clarity. When you are satisfied, click the “Publish” button to make the coupon available on TikTok Shop.

Step 8: Promote Coupons
Now that the coupon is active, it’s time to promote it to your target audience. Take advantage of TikTok’s advertising and marketing tools to reach users who are most likely to be interested in your products. Work with influencers, run paid campaigns, or create engaging videos on TikTok to spread the word about the coupon and encourage its use.

Step 9: Monitor and Optimize Performance
Regularly monitor the performance of your coupons through the TikTok Shop affiliate portal. Analyze statistics such as redemption rates, click-through rates, and customer feedback. Use this data to refine your coupon strategies, improve user engagement, and increase the overall effectiveness of your campaigns.

Setting up coupons in the TikTok Shop can be an effective way to attract new customers, increase sales and build brand awareness. By following the step-by-step guide in this article, you can easily navigate the TikTok Shop affiliate portal, create visually appealing coupons, and promote them to the right audience. Remember to constantly monitor and optimize your coupon campaigns to ensure maximum results. With the right approach and creativity, TikTok Shop coupons can become a valuable tool in your e-commerce marketing arsenal.