Popular eCommerce platform Shopify is constantly striving to improve and optimize the user experience. With the upcoming winter season in mind, Shopify recently released its latest update, Winter Edition 2025, which includes a number of new features and functionality, including analytics specifically tailored for B2B businesses.

B2B (business-to-business) refers to transactions that take place between two businesses, rather than between businesses and consumers. This type of commerce has been growing steadily over the past few years, and Shopify recognized the need to provide B2B businesses with better tools and analytics.

So what exactly does this new analytics feature in the Winter Edition 2025 update offer B2B businesses? Let’s take a closer look.

First, B2B businesses can now access detailed reports on their wholesale orders, including customer information, purchase history, and more. This data can help businesses better understand their customers and make more informed decisions about their products and services.

Additionally, B2B businesses can now easily set individual pricing for different customers or groups of customers. This feature allows businesses to offer special pricing to loyal customers or different pricing tiers to different types of customers. The new analytics also allows businesses to track the performance of these custom pricing and adjust accordingly.

In addition, the Winter ’25 Edition update also includes a feature that allows B2B businesses to set up and manage multiple locations. This is crucial for businesses that have multiple warehouses or retail locations as they can now track inventory and sales for each location separately, giving them a more accurate and detailed view of their overall performance.

In summary, the new analytics features in the Winter ’25 Edition update for Shopify are crucial for B2B businesses. It provides important insights and tools that can help these businesses optimize their operations, improve customer relationships, and ultimately increase their profits. Therefore, it is definitely worth checking out this update for all B2B businesses.

Stay tuned for more updates from Shopify as the company continues to innovate and evolve to meet the needs of its diverse user base.