Are you thinking about expanding your business to include a B2B store? If so, you’re on the right track. B2B transactions are growing rapidly, with predictions that they’ll reach $559 billion by 2023. And the good news is that opening a B2B store on Shopify is a relatively straightforward process.

In this article, we’ll cover the basics of launching a B2B store on Shopify.

1. Choose the right plan

The first thing you need to do is choose the right plan for your B2B store on Shopify. As a B2B business, you’ll likely need more advanced features than your typical eCommerce store. Shopify offers several plans with different features to choose from, so do your research and choose the plan that best suits your needs and budget.

2. Know your target audience

Selling to businesses is different than selling directly to consumers. Before you open a B2B store, it’s important to know your target audience. Who are you selling to? What are their pain points? What are their needs and expectations? This allows you to tailor your store to the specific needs of your B2B customers.

3. Wholesale pricing and account setup

The most important elements of a B2B store are wholesale pricing and account setup for buyers. This allows you to offer different discounts and payment options for wholesale purchases. Shopify offers apps and plugins that make it easy to set wholesale prices and manage customer accounts.

4. Customize and design your store

Shopify offers a variety of customizable templates and designs that allow you to create a professional and visually appealing store. Choose a design that reflects your brand and is easy for your B2B customers to use. You can also customize your store with apps and plugins to add specific features that will enhance the B2B shopping experience.

5. Advertise and promote your B2B store

Once you’ve created your B2B store, it’s important to promote it to reach potential customers. Use different marketing strategies, such as email marketing, content marketing, and social media, to reach your B2B customers.

Conclusion

Opening a B2B store on Shopify may seem like a daunting task at first, but with the right plan and understanding your target audience, you can easily create a successful B2B eCommerce store.