Shopify is an eCommerce platform that makes it easier for businesses to create and manage online stores. While Shopify is widely known for its B2C functionality, it also offers a variety of B2B solutions through its app marketplace. These B2B applications are designed to help companies create and manage custom catalogs, making it easier for companies to sell their products to other companies.

One of the main ways Shopify B2B apps support the creation and management of custom catalogs is through customization features. These applications allow companies to create personalized catalogs for B2B customers, with different prices, product options, and branding than their B2C store. This is especially useful for companies selling to both B2B and B2C customers, as it allows them to have separate pricing structures and products for each type of customer.

In addition to customization, Shopify B2B apps also provide advanced tools for managing custom catalogs. These apps allow businesses to easily add and remove products, adjust prices, and update product information in their custom catalogs. This makes it easier for companies to keep B2B customers informed about the latest products and prices, without having to make any changes to the B2C store.

Another key feature of the Shopify B2B app is that businesses can assign customer-specific pricing and discounts. This means that each B2B customer can have their own personalized product prices based on negotiated rates. This is important for companies that have multiple B2B customers with different pricing agreements.

On top of creating and managing custom catalogs, Shopify B2B apps also provide order processing and fulfillment capabilities. This means companies can use the same platform to manage B2B and B2C orders, streamlining their operations and making order fulfillment easier for all types of customers.

Additionally, Shopify B2B apps often integrate with popular accounting and inventory management software, making it easier for businesses to track B2B sales and inventory. This helps companies gain better control over their B2B operations and ensure they effectively meet the needs of their customers.

To summarize, Shopify B2B apps offer a wide range of features and tools to support the creation and management of custom catalogs for B2B customers. With customization, management, pricing, and order fulfillment features, these apps make it easier for businesses to serve B2B customers and maintain separate storefronts for B2C and B2B activities.