Shopify has become one of the most popular eCommerce platforms for businesses to create and manage their online stores. While Shopify is typically known as a platform for B2C (business-to-consumer) merchants, Shopify also offers powerful tools for B2B (business-to-business) merchants who want to target specific industries. In this article, we explore how Shopify handles account-based marketing strategies for B2B sellers and what benefits it offers.

Let’s start with the definition of account-based marketing (ABM). ABM is a marketing approach that focuses on targeting specific large customers or companies rather than a larger audience. This strategy is often used in B2B marketing because it allows companies to tailor their marketing efforts and messages to specific customers or industries. Shopify makes it easier for B2B sellers to set up their online store and adapt to specific industries.

Shopify’s advanced customization options allow merchants to create multiple storefronts for different verticals, each with unique branding, content, and products. This is beneficial for B2B sellers because it allows them to present their products and services in a way that resonates with their target audience. Additionally, Shopify offers a variety of marketing tools that support ABM strategies.

One of the most notable is the Shopify Plus platform, which is specifically aimed at high-volume and enterprise-level merchants. Shopify Plus’s many features include giving merchants access to advanced analytics, integrations with popular marketing tools, and the ability to segment customers and track their behavior. These tools allow sellers to create personalized marketing campaigns for different industries or audience accounts.

Another important feature of Shopify that helps with ABM strategies is the dedicated app store. Sellers can choose from hundreds of third-party apps that seamlessly integrate with their Shopify store. These apps offer various functionalities including lead generation, account-based advertising, and customer segmentation. Some popular apps for ABM are RollWorks, Marketo, and Leadfeeder.

In short, Shopify has proven to be a valuable platform for B2B sellers looking to target specific industries or customers. Advanced customization options and marketing tools make it easy for sellers to create personalized storefronts and campaigns that resonate with their target audience. As account-based marketing becomes more popular, Shopify is constantly updating its features to support this marketing approach, making it the top choice for B2B sellers.