Now that the General Data Protection Regulation (GDPR) is in full effect, marketers should take care when using targeted ads to ensure their data collection and storage practices are compliant. Shopify Plus can help merchants comply with GDPR standards while taking advantage of the powerful advertising capabilities it offers.

By understanding the basics of GDPR and using Shopify Plus for targeted advertising, merchants can ensure their products and services reach the right customers while staying within legal boundaries. The GDPR requires companies to obtain explicit consent from customers for any data collection, including personal data. It also requires companies to properly store data and inform customers about their data processing activities.

To help merchants comply with GDPR standards, Shopify Plus offers several features that make it easy to collect necessary customer data and store it securely. Sellers can use Shopify Plus to create custom GDPR-compliant forms for data collection and consent management. They also have access to an audit log to easily track all user transactions and activities.

Once merchants have ensured that their data collection and storage practices comply with GDPR regulations, they can begin using Shopify Plus for targeted advertising. Unlike traditional advertising, targeted ads are designed to reach customers who are most likely to be interested in a particular product or service. This makes it more profitable for sellers because they only target customers who are likely to buy their products or services.

Shopify Plus can help merchants reach potential customers more efficiently through its powerful advertising tools. Marketers can create targeted ads based on customer preferences and browsing history to ensure the right customers receive the right messages. Additionally, Shopify Plus allows merchants to track consumer behavior so they can adjust their targeting for maximum efficiency. This includes tracking customer engagement to understand which ads are performing well and which need improvement.

By taking advantage of Shopify Plus’s GDPR-compliant features and targeted advertising capabilities, merchants can ensure their data collection and storage complies with GDPR regulations while reaching the right customers. With this combination, sellers can effectively increase sales and grow their business.