As an eCommerce business owner on Shopify Plus, one of your top priorities is to continually increase sales and increase sales. An effective way to achieve this is to organize sales events on your online store. However, manually managing and planning these sales can be a tedious and time-consuming task. This is where Launchpad on Shopify Plus comes into play.

Launchpad is a marketing and sales automation tool designed specifically for Shopify Plus sellers. It allows you to plan and execute sales and campaigns in advance, making it a powerful addition to your marketing arsenal. Here are some ways you can use Launchpad to plan sales events on Shopify Plus:

Plan and schedule your sales in advance: One of Launchpad’s main features is the ability to plan and schedule your sales in advance. You can set a start and end date for your sale and even pre-select the products that will be discounted. This eliminates the need to constantly monitor your sales and manually change prices, allowing you to focus on other aspects of your business.

Create urgency with countdown timers; Another great feature of Launchpad is the ability to create urgency in your sales by adding countdown timers. These timers alert customers that the sale is only available for a limited time and encourage them to make a purchase before it ends. This can increase conversion and increase sales during your event.

Offer exclusive discounts to select customer groups: With Launchpad, you can also target specific customer groups with exclusive discounts. This feature is perfect for VIP customers or for segmented groups based on customer behavior or demographics. By offering personalized discounts, you can create a feeling of exclusivity and increase customer loyalty.

Automate discount codes: Launchpad allows you to create and automatically apply discount codes during your sales event. This eliminates the effort of manually creating codes and distributing them to customers. This also ensures that all customers have equal access to the sale without having to enter a code at checkout.

Analyze performance and improve future events: After your sales event, Launchpad provides detailed performance reports to help you analyze and measure the success of your event. This information is valuable for future sales planning and helps you make informed decisions about marketing strategies and product offerings.

In short, Launchpad is an essential tool for any Shopify Plus merchant looking to increase sales and optimize their marketing efforts. By using sales event planning features, you can save time and effort while organizing a successful and profitable event for your business.