As an all-in-one eCommerce platform, Shopify Plus offers a wide range of tools and features to help businesses of all sizes manage their online stores. One tool in particular, Shopify Plus Launchpad, is specifically designed to help businesses manage events and promotions. So what exactly can you do with Launchpad? Let’s see what types of events you can manage with this powerful tool.

Sales Events: Whether you’re planning a seasonal sale, a flash sale, or a clearance event, Launchpad can help you manage it all. The intuitive interface lets you set specific start and end dates, choose which products or collections to include, and even schedule automatic discounts and promotions. This makes it easy to host regular sales events and keep your customers coming back.

Product Launches: Launching a new product can be a daunting task, but with Launchpad, it’s a breeze. You can create a landing page to build anticipation, set a specific launch date and time, and automatically make the product available on your store. You can also offer early access to certain customers, create limited edition products, and run pre-order campaigns. Not only will this help create enthusiasm and excitement, but it will also help you make the process more efficient.

Marketing Campaigns: In addition to sales and product launches, Launchpad can also be used to manage various marketing campaigns. You can set up discounts and promotions to match email or social media campaigns, create personalized landing pages for different segments of your audience, or even collaborate with influencers to showcase your products. With Launchpad, you have the flexibility to experiment with different marketing strategies and track their success.

Events and Pop-ups: If you’re planning to attend a trade show, market, or pop-up event, Launchpad is your tool of choice. You can create a dedicated event section on your website, highlight event-specific products, and even offer exclusive discounts to event attendees. Not only does this help promote your brand and products, but it also helps you track the event’s sales and measure its success.

In short, Shopify Plus Launchpad is a powerful tool that allows you to manage a variety of events and promotions for your online store. With the ability to schedule and automate tasks, track results, and provide your customers with a seamless shopping experience, Launchpad is a must-have for every eCommerce business.