Opening a B2B eCommerce store can be a revolutionary step for your business. It allows you to access a global market, automate your sales processes, and provide convenience to your customers. And if you’re considering Shopify Plus as your platform of choice, you’re already on the right track.

Learn the essential steps to opening a successful B2B eCommerce store on Shopify Plus.

1. Define your target audience:

The first step to starting a business is to understand your target audience. In the B2B world, your customers are other businesses, so you need to identify the industries and companies that could benefit from your products or services.

2. Choose the right pricing model:

Unlike B2C eCommerce, B2B businesses often have complex pricing structures. Choose the pricing model that best suits your business, whether it’s based on volume, negotiated contracts, or bulk orders. With Shopify Plus, you have the flexibility to set up multiple pricing tiers and offer individual prices to different customer groups.

3. Build a user-friendly website:

Your website is your virtual storefront, and it should be easy to use and visually appealing. Shopify Plus offers numerous B2B-friendly layouts that optimally present your products. You can also integrate useful features like a customer portal and product configurator to enhance the user experience.

4. Set up your B2B features:

B2B ecommerce has its own requirements, such as negotiated pricing, wholesale order forms, and custom catalogs. Shopify Plus offers B2B features like custom pricing, account hierarchies, and customer groups, making it easier for you to meet the needs of your B2B customers.

5. Connect your ERP and CRM systems:

To run a successful B2B ecommerce store, you need seamless integration between your ecommerce platform and backend systems like ERP and CRM. Shopify Plus offers integrations with all major ERP and CRM systems, ensuring that all your business data is in sync in real-time.

6. Test and launch:

Before you go live, thoroughly test your website to make sure everything is working as expected. Involve your team in the testing process to get feedback and make necessary adjustments. Once you are happy with your website, it is time to get started.