Shopify Plus is a leading eCommerce platform for large and fast-growing companies. It offers a range of features and tools to help businesses effectively manage their online stores and increase sales. One of Shopify Plus’ key features is Launchpad, which allows businesses to plan and automate events like product launches, flash sales, and limited-time offers. But how does Shopify Plus Launchpad handle inventory and product visibility during events? Let’s find out.

Inventory Management: Inventory management can be challenging for businesses, especially during sales events where there is high demand for products. With Shopify Plus Launchpad, businesses can easily track their inventory and ensure they have enough inventory to meet demand. The platform allows businesses to set and manage inventory limits for each product to prevent oversales and ensure a seamless customer experience. Additionally, Shopify Plus Launchpad has a built-in automation feature that can automatically adjust product availability once inventory reaches a certain threshold. This eliminates the need for manual updates and avoids possible errors. The platform also offers real-time inventory tracking, allowing businesses to stay up to date on their inventory levels during and after the event.

Product Visibility: At events, it is crucial that companies showcase their products effectively to attract and retain customers. Shopify Plus Launchpad makes it easy for businesses to promote and showcase their products at events. Companies can use the platform to create custom landing pages for their events and showcase any products for sale. These pages can be designed with attractive banners, countdown timers, and other eye-catching elements to create excitement among customers. The platform also allows companies to segment their customers and target specific audiences with personalized promotions and offers. This ensures customers are more likely to see products that are relevant to them, increasing the chance of a sale.

Additionally, Shopify Plus Launchpad offers a pre-event preview feature that allows businesses to create and plan events in advance to give customers a taste of what’s to come. This creates a sense of urgency among customers and can lead to increased sales and engagement.

In short, Shopify Plus Launchpad provides businesses with robust inventory management and product visibility features at events. Its automation features, real-time tracking, and personalized targeting make it an essential tool for companies looking to increase sales and maximize revenue at sales events. So, if you are planning to host an event for your online store, you should consider using Shopify Plus Launchpad to get the most out of it.