Shopify Plus is an eCommerce platform designed for large and large enterprises. Thanks to its advanced functions and capabilities, it allows sellers to easily manage online stores and process a large number of transactions and orders.

However, as businesses grow and expand their reach, the question often arises whether there are limits to the number of emails you can send through Shopify Plus. To answer this question, let’s first look at the role of email in eCommerce.

Email marketing is an essential tool for businesses because it helps them reach and connect with customers. Whether it’s sending promotional offers, order confirmations, or shipping updates, emails are a key part of the customer journey.

For businesses using Shopify Plus, the need for highly personalized and targeted emails is even greater. The good news is that Shopify Plus doesn’t limit the number of emails you can send. However, there are a few things to keep in mind when sending emails through the platform.

First, Shopify Plus has an anti-spam policy and if the platform suspects spam, it may result in email sending restrictions. It’s important to always follow email best practices and make sure your emails are relevant and valuable to your customers.

Secondly, Shopify Plus has a daily email sending limit of 50,000 emails per day. This may seem like a large number, but it can be a potential limitation for companies with a large customer base. In this case, sellers can consider integrating with email marketing tools like Mailchimp or Klaviyo to send more emails.

Finally, keep in mind that while there is no limit to the number of emails you can send through Shopify Plus, that doesn’t mean you should send an unlimited number of emails. Too many emails can lead to customer fatigue and decreased engagement and conversions. It’s crucial to find the right balance and only send relevant and targeted emails to your customers.

In conclusion, while there is no set limit on the number of emails you can send through Shopify Plus, it is important to follow best practices and pay attention to your daily sending limit. With the right approach and tools, email marketing can be a powerful tool for driving growth and connecting with customers on the Shopify Plus platform.