Shopify is a popular eCommerce platform aimed at a wide range of businesses, including B2B companies. One of the newest features introduced by Shopify is the ability to offer Buy Now, Pay Later (BNPL) services to customers. BNPL is becoming increasingly popular because it allows customers to buy products and pay in installments, making it easier for them to afford larger and more expensive purchases.

However, as with any new service or feature, B2B companies using Shopify may have questions about how to fit it into their sales strategies. In this blog, we explore whether B2B companies using Shopify can adapt the terms of BNPL offers to fit their sales strategies.

First of all, it’s important to understand that BNPL services are offered by third parties such as Affirm, Klarna, or Afterpay, and not by Shopify itself. These providers have their own terms and conditions that apply to transactions made through their services. B2B companies using Shopify cannot directly customize these terms.

However, as a business, you can choose which BNPL provider you want to integrate with your Shopify store. This means you can choose a supplier that fits your sales strategy and offers terms that are right for your business. For example, some BNPL providers offer longer repayment terms, while others have stricter late payment policies. Depending on your sales strategy and target market, you can choose a supplier that suits your goals.

Additionally, Shopify allows businesses to set minimum and maximum order values for BNPL purchases. This allows companies to control and adapt the use of BNPL services in their business. For B2B companies, this can be beneficial because they can set a minimum order value to ensure their customers make significant and profitable purchases.

In summary, while B2B companies using Shopify cannot directly customize the terms of BNPL offers, they can choose a provider that fits their sales strategy. Additionally, the ability to set a minimum and maximum order value provides a degree of customization for companies. BNPL services can be a valuable addition to a B2B company’s sales strategy and, with the right approach, can bring benefits to both the company and its customers.