As eCommerce grows, more and more businesses are turning to Shopify as their preferred online sales platform. With its user-friendly interface and customizable features, Shopify has become a popular choice for both B2C and B2B companies. However, B2B companies often have more complex needs when it comes to product customization, so it’s important to understand your options for offering custom product configurations through Shopify.

One of the most popular options for B2B companies is to use the Shopify app marketplace. There are several apps available that allow companies to easily offer custom product configurations to their customers. These apps offer a range of features such as custom product builders, option limits, and advanced pricing options. Some popular options are Product Options and Infinite Options, which allow companies to offer a customizable selection of their products.

Another way B2B companies can offer custom product configurations through Shopify is by taking advantage of the platform’s built-in product variants feature. This allows companies to create different versions of a product with unique options such as size, color, and materials. While this is a great option for simple product configurations, it may not be the best choice for companies with more complex customization needs. For these businesses, it may be helpful to use Shopify Plus, the enterprise version of Shopify.

This platform offers more advanced customization capabilities, such as multi-variant product options and integration with third-party tools to create complex product configurations. Shopify Plus also offers a more robust customer management system, making it a better choice for B2B companies with a larger customer base.

Additionally, B2B companies can use the Shopify API to build their own custom product configurator. This option allows companies to tailor the configurator to their specific needs and seamlessly integrate it with existing systems. While this option may require more technical knowledge, it provides the most flexibility and control over the product customization process.

In short, B2B companies have several options for offering custom product configurations through Shopify. To choose the best option, you must carefully evaluate your company’s needs and the capabilities of each option. Whether they use Shopify’s built-in features, apps, or custom software, businesses can effectively meet their customers’ customization needs and increase sales using the comprehensive Shopify platform.