As a B2B company, deciding to use Shopify as your eCommerce platform is a wise decision. The platform offers a number of features and tools specifically tailored to the needs of B2B companies. However, one of the most important decisions you need to make when starting to use Shopify is choosing the right pricing tier for your business.

Shopify offers three main pricing tiers – Basic, Shopify, and Advanced – each with its own unique features and capabilities. Choosing the right tier for your B2B business requires careful consideration of your specific business needs and growth goals. In this article, we’ll cover the key points to keep in mind when choosing between the different Shopify pricing tiers.

1. Features and Capabilities: The first thing to consider when choosing a price tier is the features and capabilities that come with it. While the Basic plan is the cheapest, it has limited features and is best suited for small businesses with minimal eCommerce needs. The Shopify plan offers more features, including the ability to sell on multiple channels, while the Advanced plan unlocks even more advanced features, such as an advanced reporting tool and third-party calculated shipping costs. Assess your business needs and choose a plan that offers the features that are important to you.

2. Monthly sales volume: Another important factor to consider is the monthly sales volume. Shopify charges a transaction fee for each sale made on the platform, which varies depending on the pricing tier. While the Basic plan charges a 2% transaction fee, Shopify and Advanced plans have lower fees of 1% and 0.5% respectively. Therefore, if your business has a high monthly sales volume, choosing an advanced plan can help you save on transaction fees.

3. Personalization and branding: For B2B companies, personalization and branding are important aspects to consider to create a professional and trustworthy image. The Basic plan has limited customization options, while the Shopify plan allows for more customization by adding a custom checkout app. On the other hand, the Advanced plan allows for full customization and white labeling, which is perfect for companies looking to build a strong brand presence.

4. Scalability: It is crucial to choose a pricing level that can support the growth of your business. The Basic Plan has limits on the number of employee accounts and product options, making it unsuitable for companies with ambitious growth plans. Shopify and Advanced plans offer unlimited product options and employee accounts, allowing businesses to scale without limits.