The rise of ecommerce has significantly changed the way consumers shop, and wholesale businesses are not immune to this change. With more and more B2B buyers looking to shop online, it’s time for wholesale businesses to adapt and evolve their strategies. That’s where Shopify Plus comes in.

What is Shopify Plus?

Shopify Plus is an advanced version of the popular Shopify ecommerce platform. It’s specifically designed for high-growth, high-volume businesses, making it an ideal solution for wholesale businesses. It offers the same features as Shopify, such as customizable store designs, secure payment options, and simple backend management, but with additional enterprise-level capabilities.

Why Shopify Plus for Wholesale?

1. Scalability and Flexibility

Wholesale businesses often experience rapid growth, especially with the increasing demand for online shopping. Shopify Plus can easily handle large amounts of traffic and transactions, making it a scalable solution for wholesale businesses. It also offers the flexibility to customize your store to the needs of your business, whether that’s creating custom pricing tiers or adding unique features for wholesale customers.

2. B2B Capabilities

Traditionally, wholesale businesses operated through offline channels like trade shows and phone calls. With the B2B ecommerce market expected to reach over $1.2 trillion, it’s crucial for wholesale businesses to have an online presence. Shopify Plus offers B2B capabilities like a customer portal where you can create customer-specific catalogs, manage orders, and offer personalized pricing.

3. Easy-To-Use Interface

Shopify Plus has an easy-to-use interface that’s easy to navigate and manage. This is especially helpful for wholesale businesses, where multiple employees may handle different aspects of the ecommerce store. With Shopify Plus, you don’t have to be a tech expert to successfully manage your online store.

4. Integrations and Apps

Shopify Plus offers a wide range of integrations and apps to streamline your wholesale business. From inventory management and accounting software to marketing and shipping solutions, there’s an integration or application for virtually every business need. This saves time and streamlines processes, so you can focus on growing your business.

Overall, Shopify Plus gives wholesale businesses the tools and capabilities to succeed in the competitive ecommerce market. Its scalability, B2B capabilities, easy-to-use interface, and wide range of integrations make it a successful solution for B2B wholesale businesses looking to launch online.