As eCommerce grows, more and more companies are using platforms like Shopify to set up their online stores. As Buy Now, Pay Later (BNPL) services expand, it is becoming increasingly important for B2B sellers to track and analyze the usage and performance of their BNPL offerings. Fortunately, Shopify offers a number of reporting and analytics tools that can make this process easier and more efficient for B2B sellers.

One of the most useful Shopify reporting tools is order and returns reports. These reports give merchants an overview of sales and refunds by payment type. This allows merchants to see how much of their revenue comes from BNPL options and track how many customers are using these services. Merchants can also filter data by date, which can be helpful in identifying trends and usage patterns.

Another useful feature is the Sales by Traffic Referrer report, which shows sellers how customers reached their store and which channels generate the most sales. This report can be particularly useful for B2B retailers offering BNPL options, as it allows them to see whether their marketing efforts are effective in encouraging customers to use these services.

Merchants can also use this information to adjust their marketing strategies and focus on the channels that most effectively promote BNPL. Shopify offers an app store with a variety of reporting and analytics apps that merchants can integrate with their online store. These apps offer more detailed and customizable reporting options that allow sellers to collect data on specific metrics such as customer demographics, transaction value, and more. These applications allow B2B retailers to create detailed reports on the usage and impact of BNPL offers to gain a deeper understanding of their customers’ purchasing behavior.

Finally, Shopify offers merchants access to Google Analytics, one of the most popular and effective analytics tools available. Google Analytics can be integrated with your Shopify store to track and analyze site traffic, customer behavior, and conversions. By configuring goals and paths specifically tailored to BNPL options, B2B sellers can gain insight into how customers are interacting with these services and make data-driven decisions to improve their effectiveness.

Overall, Shopify offers a wealth of reporting and analytics tools to help B2B merchants track and analyze the usage and performance of BNPL offerings. By using these tools, merchants can gain valuable insight into their customers’ purchasing behavior and make informed decisions to optimize their BNPL options for success.