2.5 minute read
B2B Custom Catalogs on Shopify Plus
Shopify Plus is a powerful eCommerce solution designed for high-volume businesses. It offers a variety of features designed to make businesses managing their online stores easier and more efficient. One of the most useful features is the ability to create custom catalogs for different B2B customers. This allows companies to adapt their store to their customers’ needs, offer them a personalized shopping experience, and help them strengthen customer loyalty.
The process for creating custom catalogs in Shopify Plus is relatively simple. First, you need to create a separate account for each customer group you want to target. This allows you to make different settings and access different prices for each customer group.
You then need to create a product register for each customer group. This allows you to control which products each customer group can buy in your shop.
Once you have product registration, you can start creating the custom catalog for each customer group. This allows you to set different prices for each type of product and introduce any special offers or discounts.
Once your custom catalogs are set up, you’ll also need to set up an order management system to manage all customer orders. This is where you track the progress of orders and provide customer support. Shopify Plus offers an integrated order management system that makes it easy to track orders in real-time.
Finally, you need to set up payment processing for each customer group. Shopify Plus includes an integrated payment processing system that allows you to accept payments using various payment methods. This means you can accept payments from any customer group, regardless of your preferred payment method.
Creating custom catalogs for different B2B customers is an important part of running a successful store with Shopify Plus. By following the steps described above, you can easily create customized catalogs for different customer groups, providing them with a better and more personalized shopping experience.