Why Ecommerce Merchants Should Reframe Their Thinking on Entering China

The Chinese market represents a land of opportunity for brands worldwide. Silk has helped some of the world’s best-known brands crack the code that seems to elude others. Join Digital River and Silk as they discuss why China’s uniqueness is yet another reminder to ecommerce merchants – one size does not fit all and the way to avoid missteps is to rely on a localized strategy.

Looking to sell into China? Check out the latest Commerce Connect podcast with featured speaker, Silk CEO Dong Xu. Far from being a mystery, China is a land of opportunity, if you focus on your customer and understand where you might need help.