Epicor P21 is a popular Enterprise Resource Planning (ERP) solution that offers several modules and functionalities for businesses, including the Epicor P21 Customer Portal. The P21 Customer Portal is a web-based platform that allows customers to access and manage their accounts, view order history, place orders, and communicate with the company.

As a business owner, you may be wondering whether you can track engagement metrics in the Epicor P21 Customer Portal to understand your customers’ behavior and preferences. In this blog article, we will explore this topic and see if we can track engagement metrics on the Epicor P21 Customer Portal.

First and foremost, it is important to understand what engagement metrics are and why they are important to businesses. Engagement metrics refer to data points that measure how customers interact with a website or digital platform. These statistics provide insight into user behavior, such as how long they stay on a particular page, which pages they visit most often, and what actions they take. By tracking engagement metrics, companies can gain a better understanding of their customers and make data-driven decisions to improve their overall experience.

Back to the main question: Can we track engagement metrics on the Epicor P21 Customer Portal? The answer is: yes, we can.

The Epicor P21 Customer Portal is based on Adobe Commerce, formerly known as Magento Commerce, which offers a wide range of analytics and reporting tools. These tools allow businesses to track various engagement metrics across their eCommerce platforms, including the Epicor P21 Customer Portal. Key engagement metrics that can be tracked on the Epicor P21 Customer Portal include website visits, page views, bounce rates, conversion rates, and average order value. These metrics provide insight into how customers interact with the portal, which products or services are most popular, and what changes can be made to improve the overall user experience.

In addition to these analytics and reporting tools, Epicor P21 also offers integration with customer relationship management (CRM) systems and marketing automation platforms. This integration allows companies to further track and analyze customer engagement across all touchpoints, from the Epicor P21 Customer Portal to sales reps and marketing efforts.

In summary, tracking engagement metrics on the Epicor P21 Customer Portal is possible by leveraging Adobe Commerce’s analytics and reporting tools. By using these tools, companies can gain valuable insights into their customers’ behavior and preferences, allowing them to make data-driven decisions to improve their overall experience.