3 minute read

Mastering Seasonal Product Launches With Shopify and Epicor

Shopify and Epicor are two popular platforms that provide businesses with a comprehensive solution for managing online sales and inventory. For businesses that rely on seasonal products, the process of introducing new products can be a challenge. However, with Shopify and Epicor, handling seasonal product launches can be easier and more efficient.

For starters, Shopify offers an easy-to-use interface and a range of tools that make it easy to create and manage an online store. Whether you’re launching a new seasonal product or adding it to an existing product line, Shopify makes it easy to create a new product page with images, descriptions, variants, and prices. You can also set a date when the product will be available for sale, giving you control over your launch schedule.

Epicor is a powerful inventory management system that integrates with Shopify. This integration provides a seamless transfer of data between the two platforms, so your inventory information is always up to date. When you’re launching a seasonal product, Epicor’s forecasting feature can help you estimate product demand and plan inventory accordingly. This ensures that you have enough inventory to meet demand without having to leave excess inventory after the season.

One of the biggest challenges with seasonal product launches is managing and fulfilling orders efficiently. With Shopify and Epicor, this process is much smoother. Shopify’s order management system lets you track incoming orders and fulfill them on time. You can also set up automated order processing and shipping, saving you valuable time and effort. The Epicor integration also gives you access to real-time inventory data, making it easier to manage orders and ensuring on-time delivery to customers.

Another important aspect of seasonal product launches is marketing and promoting your new product. With Shopify’s built-in marketing tools and the ability to integrate with various marketing apps, you can effectively create and launch campaigns to generate buzz about your seasonal products. From email marketing to social media advertising, Shopify offers a variety of options for reaching your target audience. This, combined with Epicor’s sales and customer analytics, allows you to track the success of your marketing efforts and make informed decisions about future campaigns.

In short, the combination of Shopify and Epicor gives businesses everything they need to successfully handle seasonal product launches. From creating and managing product pages to order processing and marketing, these platforms provide a comprehensive solution to help businesses succeed with seasonal products.

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