In today’s digital age, having an online presence is crucial for any business to survive and thrive. With the rise of eCommerce platforms like Shopify, businesses have the opportunity to reach a wider audience and increase sales. However, managing an online store can be a daunting task, especially when it comes to marketing. This is where Shopify and Epicor integration comes in.

For the uninitiated, Epicor is a powerful ERP (Enterprise Resource Planning) software that helps businesses manage their day-to-day operations, including inventory, accounting, and sales. Shopify, on the other hand, is a popular eCommerce platform that allows businesses to create and manage online stores. Integrating these two platforms allows businesses to seamlessly flow data and sync important information between both systems.

So how does the Shopify Epicor integration handle marketing?

One of the key benefits of this integration is the ability to track and manage customer data. This integration allows businesses to better understand their customers’ buying behavior and preferences. This data can then be used to create personalized and targeted marketing campaigns, leading to higher conversion rates and greater customer loyalty.

The integration also enables better inventory management, which is crucial for marketing. Epicor’s real-time inventory updates help businesses accurately promote and sell products on their Shopify store. This eliminates the risk of overselling products and ensures customers have a positive experience with on-time delivery.

Another important aspect of marketing is pricing strategy. With the Shopify and Epicor integration, businesses can easily set different pricing levels based on customer groups, discounts, and promotions. This flexibility allows businesses to run effective marketing campaigns without the need for manual intervention.

Additionally, the integration also provides better order management. Businesses can easily track orders and their fulfillment status, ensuring customers receive their purchases on time. This not only improves the overall customer experience, but also helps businesses build a positive brand image.

All in all, Epicor’s Shopify integration is a game-changer for businesses looking to improve their marketing strategies. With better customer data, inventory management, and order fulfillment, businesses can effectively reach their target audience and increase sales. Whether you have a small online store or a large business, consider integrating Shopify and Epicor to make your marketing process more streamlined and efficient.