Epicor P21 is a leading ERP (enterprise resource planning) software designed specifically for wholesalers and manufacturers. One of its key capabilities is supporting targeted B2B communications, making it a powerful tool for businesses looking to improve their relationships with customers, suppliers and partners.

How exactly does Epicor P21 support B2B-oriented communications? Let’s find out.

1. Customer Relationship Management (CRM): Epicor P21’s CRM module allows businesses to manage and maintain relationships with their B2B customers. It provides a 360-degree view of customer data, including contact details, purchase history, and communications records. This helps businesses identify and target specific customers for personalized communications, such as sending targeted promotions or follow-up emails.

2. Marketing Automation: With integration with popular marketing automation tools like Mailchimp and Marketo, Epicor P21 allows businesses to optimize their marketing efforts. They can create targeted email campaigns, segment their customer databases, and track the success of their marketing initiatives. By harnessing the power of automation, businesses can save time and resources while effectively communicating with their B2B customers.

3. ECommerce: In today’s digital age, online presence is crucial for B2B companies. Epicor P21’s integrated eCommerce platform allows businesses to create an online store where their customers can easily place orders and access account information. The platform supports targeted web and email promotions, allowing businesses to reach their customers with personalized offers and generate more sales.

4. Supplier Relationship Management (SRM): Epicor P21 also supports B2B-oriented communication for suppliers. The SRM module allows companies to access real-time supplier data, track orders and communicate directly with suppliers. This streamlines communication and collaboration and ensures that companies receive the products they need on time and at the right price.

5. Reporting and Analytics: Epicor P21’s reporting and analytics capabilities allow businesses to gain insight into their B2B communication efforts. Customizable dashboards and reports allow businesses to track the success of their email campaigns, website traffic, and social media engagement. These insights help companies make data-driven decisions and continually improve their B2B communication strategies.

In today’s competitive business landscape, effective communication is crucial to maintaining strong B2B relationships. With its advanced CRM, marketing automation, eCommerce, and SRM capabilities, Epicor P21 gives businesses the tools they need to communicate effectively with their customers.