Epicor P21 is a leading enterprise resource planning (ERP) software solution designed specifically for the wholesale industry. One of its key features is the ability to enable B2B account hierarchies, making it a valuable tool for businesses looking to optimize their operations and improve their customer relationships.

Account hierarchies refer to the organization and structure of a company’s customer accounts, particularly in terms of their relationships with each other. This is particularly important for B2B companies with complex sales structures and multiple levels of customers, such as distributors, wholesalers, and retailers. With Epicor P21, businesses can easily manage and track these relationships, ensuring efficient communication and smooth operations.

One of the ways Epicor P21 enables B2B account hierarchies is through its advanced customer management features. The software allows users to create hierarchies based on various criteria, such as parent-child relationships, territories, and product lines. This allows companies to segment their customer base and better understand their sales patterns, needs, and preferences. With this information, companies can adjust their marketing strategies and improve the customer experience.

Epicor P21 also offers a comprehensive customer relationship management (CRM) system within its ERP platform. This allows businesses to store and track customer interactions, communications, and purchase history in one place. Through a centralized system, users can easily view and analyze customer data and identify cross-sell and upsell opportunities. CRM also enables seamless communication with all levels of B2B account hierarchies, ensuring that everyone involved stays up to date and informed.

Another key feature of the Epicor P21 is its pricing and discount management features. With complex sales structures, it can be difficult to manage different pricing structures for different levels of customers. However, Epicor P21’s advanced pricing rules engine allows users to set specific prices and discounts for each level of the B2B account hierarchy. This not only simplifies price management, but also ensures consistency and accuracy in pricing, resulting in better customer satisfaction.

Additionally, Epicor P21’s real-time analytics feature provides users with insights into the performance of their B2B account hierarchies. The software can create reports and dashboards that show important metrics such as sales, margins, and customer behavior. This allows companies to identify trends and areas for improvement, resulting in more informed decisions and a more efficient overall sales structure.