Having an online presence is crucial for any business to stay competitive. This is especially true for B2B companies that rely on eCommerce to sell their products and services to other businesses.

To effectively maximize their online potential, B2B companies must have a robust eCommerce platform supporting their digital sales. Two of the leading platforms for B2B eCommerce are BigCommerce and Epicor P21.

In this blog post, we discuss the benefits of using these platforms and how they can work together to optimize your B2B eCommerce store.

BigCommerce is a powerful and easy-to-use eCommerce platform that supports both B2B and B2C businesses. It offers a wide range of functionality and tools that make it easy for businesses to manage orders, customer data, and website content. BigCommerce enables businesses to create a fully integrated eCommerce experience that provides customers with a seamless online shopping experience. These include features like customizable product catalogs, advanced search options, and real-time tax and shipping calculations.

On the other hand, Epicor P21 is a leading enterprise resource planning (ERP) solution designed specifically for B2B companies. It helps businesses manage their operations, inventory, and customer data on a single platform.

By integrating with BigCommerce, businesses can sync their eCommerce store with their back-end operations. This allows them to streamline processes and efficiently manage customer orders, inventory, and shipping information. This integration also allows for real-time updates, ensuring that information in the eCommerce store is always accurate and up-to-date.

One of the key benefits of using BigCommerce and Epicor P21 is the ability to improve the overall customer experience. By keeping all information synchronized and easily accessible, businesses can ensure that customers have a consistent experience across all touchpoints. This includes pricing, product availability, and shipping options. With an easy-to-use eCommerce store and an efficient order management process, businesses can provide their customers with a convenient and hassle-free shopping experience.

What’s more, integrating these two platforms provides businesses with valuable insights into their operations. By accessing real-time data, businesses can track customer behavior, analyze sales patterns, and identify gaps in their current processes. This information can then be used to make data-driven decisions that can help improve overall business performance.

In short, optimizing your B2B eCommerce store with BigCommerce and Epicor P21 can bring: increased efficiency, improved customer satisfaction, and greater scalability. By leveraging the strengths of both platforms, businesses can streamline operations, enhance the buying experience, and drive long-term growth in the competitive B2B marketplace.