In today’s digital landscape, companies are constantly looking for ways to better understand and meet the needs of their customers. This is especially true for B2B (business-to-business) companies, where building and maintaining strong customer relationships is crucial to long-term success. That’s where Epicor P21 comes in. In addition to managing inventory and streamlining operations, Epicor P21 also offers tools to track and analyze B2B customer behavior.

Let’s take a closer look at some of these features and how businesses can take advantage of them.

One of the most important tools offered by Epicor P21 for tracking customer behavior is the Customer Relationship Management (CRM) module. This feature allows companies to centralize and organize all customer interactions and data, creating a 360-degree view of their customers. This includes purchase history, communication logs, and other relevant information that can provide valuable insight into customer behavior. By tracking and analyzing this data, companies can identify patterns and trends in their customers’ behavior and adapt their strategies accordingly.

Another useful tool that Epicor P21 offers is the Business Intelligence (BI) function. Thanks to this, companies can download data from various sources, including the CRM module, and create reports and dashboards enabling the analysis of customer behavior. With BI, companies can discover key metrics such as order frequency, average order value, and customer lifetime value – all of which are essential for developing targeted marketing and sales strategies.

Epicor P21 also offers an eCommerce platform, which is becoming increasingly important for B2B companies to stay competitive. This feature allows businesses to track customer online behavior such as browsing history, search queries, and purchasing patterns. By analyzing this data, companies can better understand their customers’ online preferences and adapt their website and digital marketing efforts accordingly.

On top of these tools, Epicor P21 also offers customizable alerts and notifications that can be set to track specific customer behaviors, such as a drop in sales or an increase in returns. These alerts allow companies to proactively respond to any issues and maintain positive customer relationships.

To summarize, Epicor P21 offers a set of tools that enable companies to track and analyze B2B customer behavior, which can ultimately lead to improved customer relationships and increased sales. By leveraging these features, companies can gain valuable insight into their customers’ needs and preferences, stay ahead of the competition, and achieve long-term success.