September 6, 2022 – 5 minute read
What is Digital Marketing?
Digital Marketing, Thought Leadership
Digital marketing has never been more crucial. We live in an era where people rely on digital media for news, social connections, and so much more. As a result, reaching customers and prospective customers via digital platforms is top of mind for marketers as they launch large-scale online campaigns and advertisements.
So, what is digital marketing? This marketing strategy refers to marketing campaigns or advertisements through mobile-electronic devices: phones, tablets, computers, etc. It allows businesses and companies to promote products or services through a larger platform.
It is important to note that digital marketing should not be confused with outbound marketing. Digital marketing focuses on the tools and multiple channels to draw in prospects and potential customers. Meanwhile, outbound marketing focuses on reaching out to specific target audiences to convince them to purchase a service or product.
Ways to Maximize Digital Marketing
Email
Notify subscribed clients/customers about new products or services.
Search Engine Optimization (SEO)
Organically increase website visibility and search ranking to drive traffic towards your business.
Personalization
Enhance user experience through understanding customer personas and stay relevant to each individual.
Paid Marketing
Target potential prospects using digital campaigns and advertisements based on customers’ previous purchases or interactions with brands.
Conversion Rate Optimization (CRO)
Convert prospects into leads who take action.
Marketplaces
Sell and promote your product or service using an online platform to reach new clients and customers.
With evolving marketing landscapes and changing customer behaviors, digital marketing offers cost and time-efficient ways to keep up with business competitors, maintain customer and prospect relationships, and optimize communication across different digital channels.