Technical SEO is an integral part of improving your website’s ranking on search engine results pages (SERPs). It focuses on the technical aspects of a website that may affect its visibility and performance in search engines. However, many website owners are unaware of common SEO technical issues that can hinder their website’s ranking. In this blog post, we discuss some of these problems and how to solve them.

1. Low Page Speed: Page speed is a key factor in SEO as it affects user experience and bounce rate. If your site takes too long to load, users are likely to leave your site, which can negatively impact your search engine rankings. To solve this problem, you can optimize your images, use browser cache, and reduce the number of plugins on your site.

2. Broken links: Broken links are links on a website that lead to a page that no longer exists or has moved. They may occur as a result of changes in the website structure or as a result of inactive external links. Broken links not only impact the user experience, but they also negatively impact your site’s ability to be indexed. You can use online tools to check for broken links and fix them by redirecting them to the appropriate pages.

3. Duplicate Content: Duplicate content on your site can confuse search engines and result in lower rankings. This can happen if you have the same content on multiple sites or if you have plagiarized content from other sites. To solve this problem, you can use canonical tags to point to the original version of the content or rewrite duplicate content as original and unique content.

4. Missing or Incorrect Meta Tags: Meta tags provide search engines and users with information about a website. Missing or incorrect meta tags can make it harder for search engines to understand your site’s content and affect your site’s ranking. Make sure you provide relevant and accurate meta titles, descriptions, and keywords for each page of your website.

5. Non-mobile-friendly website: Since most Internet users visit websites via mobile devices, having a non-mobile-friendly website can negatively impact your search engine rankings. To solve this problem, make sure your website is responsive and adapts to different screen sizes and resolutions.

In short, understanding and solving technical SEO issues is crucial to improving your website’s visibility and ranking. By regularly checking your site for common issues and making any necessary changes, you can improve your site’s performance and increase organic traffic.