Search engine optimization (SEO) is an important aspect of any digital marketing strategy for businesses, including B2B companies. It helps increase traffic to their websites and increase their online visibility. However, traditional SEO tactics such as keyword optimization, backlinks, and on-page optimization may not be enough in today’s dynamic online environment.

As technology advances, visual content is becoming more common, so B2B companies need to optimize their SEO for visual content. Visual content includes images, videos, infographics, and other forms of media that are attractive to the human eye. It is a powerful tool for B2B companies to get their message across and engage their audience. According to a study by Venngage, visual content is 40 times more likely to be shared on social media than other types of content, making it an essential part of any B2B SEO strategy.

So how can B2B companies optimize their SEO for visual content? Let’s look at some tips and tricks.

1. Optimize alt tags for images: Search engines cannot see images. They rely on alt tags to make sense of their content. B2B companies can optimize their images by including related keywords in alt tags, optimizing image sizes, and using descriptive file names. This helps search engines understand the context of visual elements and increases the likelihood that they will appear in image search results.

2. Use Videos to Increase Engagement: Videos are a great way to engage potential customers. Embedding videos on your page can increase the time you spend on your site by signaling to search engines that your content is valuable. B2B companies should also transcribe their videos and optimize the text for SEO to increase their chances of ranking for relevant keywords.

3. Create infographics: Infographics are a great way to present complex data in an attractive and easy-to-understand way. They are easily shareable, making them a great tool for driving traffic and backlinks to your business website. B2B companies can optimize their infographics by including relevant keywords in titles, captions, and descriptions.

4. Use high-quality images and videos: When it comes to visual content, quality matters. Low-quality graphics can damage a company’s online presence as users are more likely to ignore them. B2B companies need to invest in high-quality images and videos to effectively convey their message and engage their audience.