Email marketing has become an essential part of every modern manufacturer’s marketing strategy. This allows companies to reach out to prospective and existing customers through personalized and targeted emails. One of the biggest challenges manufacturers face with email marketing is ensuring that their emails are delivered to the intended recipients. In this blog, we will discuss some effective tactics that manufacturers can use to improve the deliverability of their email marketing campaigns.

1. Maintain a Clean Email List: One of the best ways to ensure that your emails are sent to the right people is to maintain a clean email list. This means regularly removing inactive and invalid email addresses from your list. Sending emails to these addresses not only hurts your deliverability but also damages your sender reputation. Regularly cleaning your email list not only improves deliverability, but also ensures that your emails reach a relevant audience.

2. Optimize your email subject lines: The subject line of your emails is crucial in determining whether your emails get opened or not. A long or vague subject line can increase the chances of your emails being marked as spam. On the other hand, a compelling and concise subject line can increase open rates and improve deliverability. To make your subject lines more effective, use keywords that grab attention and accurately reflect the content of your email.

3. Segment your email list: Segmenting your email list means dividing your subscribers into smaller groups based on their interests, preferences, and behavior. Segmented email campaigns have a higher open and click rate because they are more targeted and relevant to the recipients. This also reduces the chances of your emails being marked as spam, which can negatively affect deliverability.

4. Avoid spam trigger words: Using certain words and phrases in the subject line and body of your email can trigger spam filters and cause your email to be marked as spam. Words like “free,” “discount,” “limited time offer,” and “buy now” are some examples of spam trigger words that you should avoid. Instead, use creative and personal language to grab your recipients’ attention.

5. Monitor your sender reputation: Your sender reputation is a crucial factor in the success of your email marketing campaigns. It is a rating given by Internet service providers (ISPs) and email providers that measures the reliability of your email practices. Maintaining a good sender reputation is important to ensure that your emails reach your subscribers’ inboxes. You can use online tools to regularly check your reputation to identify any problems and take the necessary steps to improve them.