Christmas is just around the corner, and it’s time to get ready for a spectacular year-end eCommerce sale. During this season, people usually buy gifts and are interested in having a good time with their families and friends.

In this case, the moment is perfect for companies to run last-minute holiday marketing strategies to increase the number of customers and their online sales.

Christmas and New Year’s Eve are just a few days apart, and therefore it makes the best time of the year to reach the target audience. An effective holiday marketing strategy is the one that seeks to get the target audience involved, increase the brand’s sales, and create brand awareness.

The Christmas season is a time when brands should present themselves as the “go-to” choice for gift shopping. Most retailers have already realized that holiday shopping is the time of maximum sales and thus they focus their marketing efforts on people.

With Christmas being the favorite gift-giving occasion for people, it is also the opportunity for the brand to create a memory that will turn into a lasting relationship with customers. Let us delve into the way your brand can use a meaningful Christmas holiday marketing strategy and a smart approach to optimization for the purpose of gaining a larger share in eCommerce sales.

By creating content that matches the Christmas and New Year spirit, a brand maximizes the chances of getting seen whenever a relevant search is made. It also presents an opportunity to introduce a new range of products or services.

By keeping your content around the holidays, you are mainly showing people how your brand could satisfy their holiday needs. This can be a basis for last-minute purchases. One can do this by coming up with content that is interesting, as well as specific about the brand.

Using email, the campaigns should be adaptive enough to be stretched all the way through the holiday season as the number of leads they generate will be steadied out between Christmas and New Year. Your target audience is very stubborn about getting good value, and will not give up on their research, which might identify the ideal equipment or tools you have for them.

Through offering these individualized options that are directly delivered to a customer, the company might facilitate a decrease in the time needed to make a buying decision. Nonetheless, creating these emails with limited-period deals that will expire if not used in a certain time interval could add urgency in the emails.

Email campaigns will moreover give you a chance to interact with your targeted audiences and introduce new offers about the products that might have been overlooked by them.

Cart abandonment is usually seen when customers who use online shopping sites quit during things like promotional sale seasons. Even though there is no sure proof way to stop cart abandonment in the middle of the checkout process, optimizing this part can be a way to some extent.

Here are a few things to consider when running a cart abandonment email campaign:

• Personalization

  Develop retargeting email marketing campaigns by sending Personalized Emails to the customers along with the Limited Time Offer, Low Stock message, or a simple ‘Your cart is waiting for you’ message.

• Retargeting

  Retargeting Ads such as Display Ads can capture the lost customers and lead them back to your site through the Display advertisements.

• Shipping

  Free Shipping is a Limited-time Offer, which means that customers are going through the checkout process at the speed of light.

• Checkout

  One of the things to make sure of is that the checkout process is seamless when it comes to stages, information requirements, etc.

Deals and discounts are like magnets that attract customers. They will constantly look around for the ones that will save them some money. A brand can implement it by distributing vouchers and discount coupons that can be used later and they always think of the brand whenever they are making their shopping list. Thus, each time they think of a purchase, your name comes to their mind. Moreover, if they have a voucher that promises some discount they would not hesitate to use it up.

Tip: Create a landing page showcasing all offers on sale:

Whether your business is service-based or product-based, landing pages can do miracles when it comes to grabbing user attention and drawing instant conversions. Additionally, landing pages can seamlessly support organic holiday marketing campaigns. They can increase direct conversions.

Advance planning can help cover all aspects of holiday social media marketing in detail. A well-planned holiday marketing strategy can significantly help in increasing eCommerce sales. As many people are already checking brand pages for communication on platforms like Facebook, Instagram, and LinkedIn, it becomes easier for marketers to reach their target audience pool.

Additionally, analyzing the previous year’s statistics is the best way to improve existing strategies to attract maximum traffic and sales. With a plethora of options available already, utilizing past data can help eliminate any unnecessary steps that may hamper the sales process.

Planning at least 3 months in advance is ideal, as you will have plenty of time to test-run campaigns multiple times before making a final decision.

Every brand that wants to be awarded credibility should be transparent. Your brand is concise and truthful by providing content shared by users, which not only exposes people’s interaction with the products and services of your brand but also proves its reliability.

Whenever customers comment nicely or send images and videos of products, it is actually honest social proof that others may count on. This kind of content allows buyers to see true experiences of people just like them, thus, they are more confident in their purchases. People are more likely to buy from businesses with good customer reviews so leveraging these in your digital marketing strategy and website’s sale landing pages is always a good idea during holiday season and throughout the year.