By implementing these steps, Contentful users can effectively optimize images and videos on their eCommerce site, resulting in reduced loading times and an improved user experience.

1. Reduce file size: The main goal of optimizing images and videos in Contentful for digital commerce is to reduce the file size to reduce loading times while maintaining the highest possible quality. This can be done by exporting and compressing images and videos using programs such as Adobe Photoshop, GIMP or other software.

2. Use image formats wisely: For use on the web, the most optimal image formats are JPEG, PNG, and GIF. JPEG is best for photos and images with complex details, while PNG is ideal for logos and other visuals with little detail. GIF files are best for animations or captivating images.

3. Use crop and resize: To scale images and videos to the size of your device, use crop and resize. Thanks to this, no unnecessary data is displayed and the loading time is minimal.

4. Compression and Adjustment Tools: Contentful also integrates with a variety of tools to adjust the quality, size and other characteristics of images and videos. This is a great way to preserve quality while significantly reducing overall file size.

5. Caching Technology: Caching technology is available on Contentful which allows frequent visitors to instantly access and download content. This can be enabled during upload and should be used to keep content loading times as short as possible.

By following these steps, Contentful users can successfully optimize images and videos on their eCommerce site to reduce loading times and provide a better user experience.

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