Content testing helps to research, analyze, and measure how content performs to ensure that customers have the best possible experience. Therefore, it is crucial to offer content that enables desired user browsing and interactions. Content testing is becoming especially important for Adobe Commerce businesses, as the best content can help create an effective digital shopping experience that keeps customers coming back.

Here are steps for content testing with Contentful for Adobe Commerce:

1. Sign Up For Contentful

To test content with Contentful for Adobe Commerce, you must first sign up for a Contentful account. This gives you access to their content management platform. Once you’re signed in, you can use Contentful’s streamlined interface to create, host, and manage your Adobe Commerce content.

2. Set Up the Content Model and Define Content Structures

After signing up, the next step is to set up your content model and define your content structures. Contentful provides many templates to make template creation easy and efficient.

3. Create Content

Once your content model and content structures are in place, it’s time to create the content for your Adobe Commerce store. Contentful allows you to easily manage content such as text, images, and videos to use on your Adobe Commerce website.

4. Test and Publish Changes

After you add content to the Contentful platform, you can easily test it to see how it looks on an Adobe Commerce site. Contentful also allows you to preview your edits before publishing. This ensures that any changes or updates you make are desired and meet customer expectations.

5. Analyze Content Performance

Once your content is live, you can use Contentful’s integration with analytics and insights to analyze how your content is performing. This includes seeing which pages get the most traffic, which areas have the highest conversion rates, and more. This helps you understand what content is working and where you might need to make improvements.

Testing content with Contentful for Adobe Commerce is quick and easy. With its easy-to-use platform, Contentful lets you quickly create, test, and publish content to your Adobe Commerce site. Additionally, you can use Contentful’s integration with analytics and insights to monitor and analyze content performance to understand what content is working.

Want to get started on Contentful? Silk can help.