Contentful is a content management system (CMS) that allows online retailers to manage their content transparently and efficiently. With Contentful, retailers can design and build powerful websites with complex product content in an intuitive and easy-to-use environment. There are many ways Contentful can be used in conjunction with BigCommerce, an eCommerce platform, to create comprehensive online stores. This guide explains how to use Contentful for BigCommerce to maximize a retailer’s online presence.

Step 1: Create a Contentful Account

The first step in using Contentful for BigCommerce is to create a Contentful account. Contentful works with content models. These elements contain all the necessary information about the product, such as title, description, images, categories, tags, and much more.

Step 2: Create a BigCommerce Page

The second step is to create a page in BigCommerce for the new products. This page contains the same information as the Contentful elements, such as title, description, images and categories, etc.

Step 3: Link BigCommerce and Contentful

Once the page has been created in BigCommerce, the next step is to link it to Contentful. This is done by using the Content Delivery API (CDA) in Contentful that allows the page in BigCommerce to access all of the product information stored in Contentful. This setup allows for real-time synchronization between the two systems, so the store is always up-to-date with the latest information on your products.

Step 4: Optimize Content in Contentful

The last step in leveraging Contentful for BigCommerce is to optimize your content. This means making sure there are accurate descriptions, categories, tags, images, and all other necessary data in Contentful. It is also important to ensure that all content is SEO optimized for better visibility in search engine results. This helps make product pages more visible to potential customers.

Using Contentful for BigCommerce is a great way to efficiently manage product content.