Cross-category marketing is a key element of a successful business strategy, and Contentful makes it even easier to execute. Contentful is an open source content management system (CMS) that allows users to create, publish, and manage content in various formats, including blog posts, videos, and more, making it an ideal platform for advertising among categories on Shopify. Cross-category advertising on Shopify with Contentful can help businesses reach a broader audience, increase their brand visibility, and drive more sales.

Tips to Get Started

1. Set up your Shopify account. Before you can start running cross-category ads on Shopify with Contentful, you need to set up a Shopify account. This allows you to upload and manage digital products, offer promotional discounts through your store, and track customer data—all necessary components of an effective cross-category campaign.
2. Integrate your store with Contentful. This allows you to take advantage of Contentful’s powerful features, including the ability to create blogs, create automated workflows, and manage your store content. You’ll also have access to Contentful’s powerful analytics and insights, giving you the data you need to successfully target customers across multiple categories.
3. Design your cross-category advertising. Consider offering discounts for purchases that span two or more categories, or group items from different categories together to add value. You can also create special offers for customers who purchase specific products in two or more categories. Always remember that whatever the type of promotion, your main goal is to get customers to try new products or services that they may not have thought of before.
4. Run the promotion. Once your cross-category promotion is designed, it can be implemented using Shopify tools and Contentful workflows. This ensures that your advertising is applied consistently and correctly across multiple categories.

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