4 minute read
Content Strategy Essentials: A Step-by-Step Guide to Contentful
Having a well-developed content strategy not only allows you to position your business effectively, but also helps guide your team through the content creation process.
Here we outline the basic principles of a content strategy and provide a step-by-step guide to creating a content strategy with Contentful.
1. Define Your Content Needs
Start by evaluating your business goals and customer needs to determine what kind of content you should create and how often. Once you know what kind of content you need, you can start developing a content strategy to guide your production.
2. Create an Editorial Calendar
Contentful CMS allows you to create an editorial calendar to organize your content. Here you can schedule topics you want to cover, deadlines, and all other important content details.
3. Set Content Guidelines
Establishing guidelines for the content your team creates ensures that it aligns with your brand’s mission and tone. Content guidelines also help ensure that all content you create is of the highest quality.
4. Use Third-Party Content
Contentful offers an extensive library of third-party content that you can use in your content strategy. Whether you need images, videos, audio or more, you’ll find it in the Contentful library.
5. Organize your Content
It is essential to organize your content well so that it is organized and easy to navigate. Contentful has several customizable field types to help organize and structure your content in the best way for your users.
6. Publish and Optimize Content
Once you have created and organized your content in the CMS, you can start publishing. Contentful offers several features to help you publish content quickly and efficiently. Additionally, you can optimize your content for Search Engine Optimization (SEO) to make sure your content reaches the right audience.
Content strategy is essential for businesses today. Using the Contentful content management system, your team can easily create structured, optimized and customized content for your customers. It only takes a few simple steps to succeed with a content strategy created with Contentful.