Category Archives: SEO

SEM vs. SEO: Understanding the Differences and Benefits

September 15, 2023 – 3 minute read SEM vs. SEO: Understanding the Differences and Benefits Thought Leadership, SEO In the world of digital marketing, two essential strategies to enhance online visibility and drive traffic to websites are Search Engine Marketing (SEM) and Search Engine Optimization (SEO). While they both aim to increase website visibility in [...]

Getting Started with Search Engine Optimization (SEO) for eCommerce

August 17, 2021 – 7 minute read Getting Started with Search Engine Optimization (SEO) for eCommerce Digital Marketing, SEO, Thought Leadership Whether you’re just getting started online or the owner of multiple sites, search engine optimization (SEO) matters. Following SEO best practices positively impacts your performance in organic search results which helps more users discover [...]