Category Archives: Digital Marketing

September 6, 2022 – 5 minute read – Digital marketing has never been more crucial. We live in an era where people rely on digital media for news, social connections, and so much more. As a result, reaching customers and prospective customers via digital platforms is top of mind…

June 8, 2022 – 7 minute read – Marketing can be a powerful tool for creating brand awareness and driving more sales for your business. However, without the right strategies in place, it can also become a costly endeavor that doesn’t generate much in return. Before you start throwing…

June 4, 2022 – 6 minute read – On-site optimization is a mix of qualitative and quantitative research used to identify problem areas on a website in order to give actionable insights for improvement. Quantitative research is done by diving into the numbers to figure out what is…

June 2, 2022 – 10 minute read – What exactly is a site bounce and how is it different than a site exit? A bounce is recorded when a user enters your site and leaves without an interaction on your page. Note: bounces can still happen even if a user reads your content. Even if users are spending minutes of…