June 4, 2022 – 6 minute read – On-site optimization is a mix of qualitative and quantitative research used to identify problem areas on a website in order to give actionable insights for improvement. Quantitative research is done by diving into the numbers to figure out what is…
Category Archives: Digital Marketing
How to Prevent Unnecessary Bounces & Exits
June 2, 2022 – 10 minute read – What exactly is a site bounce and how is it different than a site exit? A bounce is recorded when a user enters your site and leaves without an interaction on your page. Note: bounces can still happen even if a user reads your content. Even if users are spending minutes of…
Getting Started with Search Engine Optimization (SEO) for eCommerce
August 17, 2021 – 7 minute read Getting Started with Search Engine Optimization (SEO) for eCommerce Digital Marketing, SEO, Thought Leadership Whether you’re just getting started online or the owner of multiple sites, search engine optimization (SEO) matters. Following SEO best practices positively impacts your performance in organic search results which helps more users discover [...]