BigCommerce is a powerful eCommerce platform designed to help businesses make the transition from personal selling to digital selling. One of the unique features of BigCommerce is the ability to create catalogs and assortments tailored to customer needs. With this feature, companies can segment their customer base and tailor product offerings to different types of customers.

Setting up custom catalogs and assortments in BigCommerce is simple and easy to do. The first step is to create a basic product offering for all customers. You can then divide your customers into different groups based on purchase history, specific attributes, or other criteria. Once you identify these customer segments, you can create custom catalogs or assortments for each of the individual groups. For example, home goods companies may create a catalog and assortment for interior designers, which may include certain items that are not part of the overall product line. By tailoring product offerings to specific customer groups, companies can increase sales opportunities and build brand loyalty.

BigCommerce also allows businesses to customize prices and promotions for different groups of customers. This allows companies to reward their loyal customers with discounts or special promotions. Businesses can also offer exclusive deals to new customers to encourage them to make a purchase. Setting up custom catalogs and assortments in BigCommerce is a great way for businesses to increase sales and improve customer loyalty.

By tailoring product offerings to specific customer segments, companies can better meet the needs of their customers and maximize their profits. With BigCommerce, businesses transitioning from personal to digital selling can easily create custom catalogs and assortments to meet the needs of different types of customers.