B2B (or Business to Business) eCommerce is a thriving solution that offers businesses an easier and more efficient way to purchase goods or services. If you own a BigCommerce store, you’ll be happy to know that BigCommerce has many features that make it easy to customize your store for B2B customers. In this article, we’ll take a look at how to customize the B2B features of your BigCommerce store.

The first step is to make sure that your store is capable of serving B2B customers. BigCommerce allows you to create customizable storefronts for B2B customers. This feature includes access to customer-specific pricing, discounts, and payment terms. You can also take advantage of the B2B features to provide a personalized customer experience.

After setting up your store, you need to start customizing it to make it suitable for B2B customers. BigCommerce offers various features that make it easy to adapt the store for B2B purposes. For example, you can set up custom payments tailored to the needs of B2B customers, such as custom payment terms, discounts, tax breaks, and billing features. Plus, you can add custom fields to product pages, create bulk orders, and even sync orders and customer data with popular B2B sales systems.

In addition, BigCommerce offers a full suite of marketing and analytics tools that you can use to ensure you’re reaching the right B2B customers. You can use these tools to target ads on Google, Facebook, and other platforms, as well as track customer behavior and create personalized experiences for B2B customers.

Finally, BigCommerce also offers features to help manage B2B customers. You can set up customer groups to access specific prices and discounts and provide feedback on customer experiences. Plus, you can create custom orders and invoices, and manage multi-level order approvals.

All in all, BigCommerce offers a powerful store personalization platform for B2B customers. With the aforementioned features, you can create an efficient and effective B2B experience for your customers.